Bayati, Naser Sham, Payame-Noor University, Tehran, Iran, Islamic Republic of

• Vol 11, No 3 (2024): March 2024 - Articles
  Investigating the Impact of Dimensions of Green Hotels Advertising on Verbal Advertising and Persuading Customers with the Mediating Role of Encouragement, Cognitive and Effective Advertising (Case Study: Homa Hotels in Tehran)
  Abstract  PDF