Between Idol and Ideal: Celebrity Worship and Mate Preferences of K-Pop Fans on Platform X
Abstract
Admired K-Pop idols often become role models because they are considered to represent ideal values, lifestyles, or characteristics. They consider idols as ideal partners because of the combination of physical appearance, personality, and representation that is consistently displayed in various media. This study aims to determine the relationship between celebrity worship and life partner preferences among K-Pop fans on platform X. This study was conducted using a quantitative method with a cross-sectional correlational design. The sample in this study amounted to 108 people. The significance value for the correlation test (p) was 0.013, with a correlation coefficient (r) of 0.239. This indicates a significant relationship between celebrity worship and mate preferences among K-Pop fans on platform X.
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DOI: http://dx.doi.org/10.18415/ijmmu.v13i2.7272
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