Globalization and Its Impact Toward Culture Identity: Study at the Sasak People at West Lombok

Abstract

 This study analyzed the impact of globalization towards culture identity of Sasak people in west Lombok West Nusa Tenggara. Also, this study purposed to measure how extent the globalization could impacts the language and culture identity of Sasak people especially in Kediri west Lombok. The participant of this study was from different background around the Sasak people in Kediri, the level age of the sample was in fifteen years old to 22 years. Observation and recording were use in getting the data. The finding shows that the impact of globalization on language from booth Bahasa and English was less than 25 %. The percentage rate from the sample around fifteen years old it about 15, 93%, around twenty years old it about 13, 87 % and around twenty-four years old about 13, 37 %. On perspective of culture, the globalization was impacting the people of Sasak in term of the culture value system, as the meaning of globalization as the westernization by Jan Aart Scholte, the western culture is affected on the way of their life as on the music, dress, using technology, food as well as their life style.