Strategies for Revitalizing the Banjar Language in Banjarmasin City

Abstract

Banjar language, as one of the regional languages in South Kalimantan, faces significant challenges in maintaining its existence amid globalization and the dominance of Indonesian and foreign languages. This article examines the importance of revitalizing the Banjar language as part of efforts to preserve the culture and identity of the Banjar community. The study identifies several reasons why the Banjar language needs to be revitalized, including its valuable cultural values and local wisdom. Based on observations, interviews, and surveys, it was found that many Banjar speakers are no longer familiar with traditional vocabulary, with some even hearing certain terms for the first time. Additionally, the phenomenon of language shift is evident through the use of Indonesian and foreign languages in everyday life. Therefore, this article proposes various revitalization strategies, including the implementation of Banjar language as a medium of instruction in primary schools, the integration of Banjar language into local subject lessons, and government support in organizing language festivals to attract the interest of younger generations. By involving the community, supportive educational policies, and public sector support, it is hoped that the revitalization of the Banjar language can be effectively realized, preserving the language and Banjar culture for the future.