Overview of Research Conducted in the Field of Digital Business

Abstract

This overview provides a comprehensive summary of recent research conducted in the field of digital business, reflecting the dynamic landscape shaped by technological advancements and evolving business models. The synthesis of diverse studies explores key themes, emerging trends, and the transformative impact of digital technologies on business strategies. The research encompasses a wide spectrum of topics, including digital transformation strategies, e-commerce, data analytics, artificial intelligence, blockchain, and the integration of emerging technologies into business processes. Scholars and practitioners alike are actively investigating the implications of digitalization, seeking insights to navigate the challenges and capitalize on the opportunities presented by the digital era. Digital transformation, a focal point of research, is examined in terms of its organizational, cultural, and technological dimensions. The studies delve into how businesses are leveraging digital technologies to enhance operational efficiency, customer experience, and overall competitiveness. The role of leadership, change management, and employee skill development in facilitating successful digital transformations is also a subject of scholarly inquiry. The overview of research conducted in the field of digital business illustrates a rich tapestry of inquiries that collectively contribute to our understanding of the digital transformation journey. As businesses navigate the complexities of the digital landscape, the insights generated from these studies offer valuable guidance, shaping strategies and practices for a future where digital technologies continue to redefine the way business is conducted.