Thriving Entrepreneurs: How Makassar City's MSMEs Boost Local Prosperity

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars of the national economy with an independence perspective and have great potential to improve prosperity. This research aims to determine the success of MSME actors as an effort to improve the welfare of business actors in the tourist area, as well as to determine the response of business actors regarding the successes that have been carried out by the regional government, especially through the Makassar City Cooperatives and MSMEs Service. The population in this research is all business actors in the city of Makassar, both those who have participated in empowerment programs from the government and those who have never participated in these programs. interviews with academics. interview guidelines. Data was analyzed descriptively qualitatively. The research results show that: 1) the success desired by business actors tends to lead to improving the quality of business products that focus on product marketing training. 2) Recommendations related to research results, namely: a) Every success that will be carried out by the government should be prepared based on an analysis of the needs of the beneficiaries, in this case business actors. b) the government's success should be directed at improving the quality of business products and product marketing training or providing a platform for business actors to market their business products. This can be achieved when all information from the government is easily accessible to all business actors.