The Effect of Entrepreneurial Orientation on Export Performance with the Mediating Role of Export Channel Selection and Moderating Institutional Distance
Abstract
The main purpose of this research is to investigate the effect of entrepreneurial orientation on export performance with the mediating role of export channel selection and moderating institutional distance. This research is practical in terms of classification based on the purpose, and in terms of classification based on the method, it is descriptive research of the correlation type. The statistical population of this research is all senior managers of non-oil exporting companies, numbering 3500 people. The data collection tool in this research was standard questionnaires, the reliability of which was confirmed before distribution using Cronbach's alpha index. A total of 347 questionnaires were collected Convenience Sampling. The collected data were analyzed through SPSS and Smart-PLS software, and research hypotheses were investigated with the help of structural equation modeling. The results of the research showed that entrepreneurial orientation has a positive effect on export performance with the mediating role of export channel selection. The moderating role of institutional distance was not confirmed.
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DOI: http://dx.doi.org/10.18415/ijmmu.v11i1.5470
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