YouTube Viewers' Ideology on the Content of Pilgrimage Practices to the Ulama's Tomb: A Case Study of the Tomb of Habib Anis Al-Habsyi in Surakarta

Abstract

YouTube, as a social media platform, has many videos that allow viewers to interact with one another via the comments section. Viewers comment on the video's content. There are comments that agree with the content of the video and comments that disagree with the content of the video. The language used by the audience can reflect their ideology. This is a qualitative interpretive study. Data analysis based on Fairclough's critical discourse theory. The audience's comments on the YouTube video content of an ulama figure's tomb were used as research data in this study, particularly Imam Subkhan's YouTube channel revealing the practice of pilgrimage to the tomb of Habib Anis Al Habsyi in Surakarta. The study results revealed an ideology, precisely Islam, as expressed in the audience's comments through language expression, however there was also emerging conflict. There are disagreements of opinion among Muslims of various schools of thought. Their ability to comment on the content of YouTube videos portraying pilgrimages to the tombs of ulama figures is influenced by their educational level.