Design and Build a Mobile Application ‘Malaya.Id’ as a Medium for Business Networks in the Development of Msme’s

Abstract

Business networks are the most important thing in an effort to increase and expand market share and can help manage businesses to be more efficient. In expanding business networks, information technology plays an important role, especially in the use of websites and mobile applications. To help manage MSMEs, the role of BUMDES (Village-Owned Enterprises) is needed which will help in terms of promotion, sales, and also help MSMEs to complete the needs of production raw materials. This research is research and development research. The focus of this research is to design and develop a website-based information system and mobile application for MSME actors in Gedangan District, Malang Regency. This research involved 50 MSME actors engaged in the culinary field and several other fields of production. The methodology used is Perceptual Mapping Value Proposition & VRIO Analysis. Through the results of this research, it is hoped that the application of mobile applications can help MSMEs to develop their businesses and have implications for increasing product sales results. In addition, MSME actors also have skills in operating mobile applications and MALAYA.ID websites which will later continue to be developed more widely.