Integration and Transformation of Genres in Convergent Journalism

Sokhiba Mullaeva


Although new approaches to modern media based on the technological factor are changing the views on genres, the concept of form has not yet lost its importance. Genre is the transmission of information by putting the content in a certain form. In convergent journalism, the mixing of genres, the emergence or interpretation of a new one based on a traditional genre is one of the important processes. At what stage is the integration of the concept of convergent editorial in Uzbekistan? How is the genre transformation of the newspaper from polygraphic to online copy going? To what extent does this process affect the digitization of the press? This article tries to find answers to such questions.


Media Convergence; Convergent Editorial; Genre Transformation; Genre Integration; Hybrid Genres; Multimedia; Print Media; Online Content

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