Da'wah Practice on Instagram Social Media

Abstract

This research  aims to explain the  practice of da'wah on Instagram social media  .  From  this research using  qualitative research methods.  The subject of the study was @primaalazhar's Instagram account. Data collection techniques through observation, interviews, and documentation.  Data analysis  techniques use descriptive data  analysis, namely by explaining  each data from the instagram account  @primaalazhar. The results of this study can be concluded that instagram social media can be used as a medium of da'wah with seven strategies in which including paying attention to da'wah account profiles on Instagram, paying attention to Instagram content, increasing followers, determining niche on Instagram, determining and building engagement, managing Instagram social media, and evaluating da'wah strategies.