The Utilization of Explainer Video Animation to Support the Optimalization of Health Protocol During the Covid-19 Outbreak (Case Study: Health Promoters and Cadres in DKI Jakarta)

Abstract

The spread of the Covid-19 virus in Indonesia, which is part of the ongoing worldwide pandemic, has infected millions of people and caused thousands of victims dead since the first case was nationally reported in March 2021. In addition, it also has significantly affected many important sectors in the country which made lots of people have to lose their jobs. One of the strategies which can be taken to prevent and cut the spread of the virus is to promote and apply the health protocol to the society. In relation to this, the role of the health promotors plays an integral part in educating people to always apply as well as perform the health protocols in daily lives. One of the possible ways that can be done by those health agents is by creating educative and participatory video contents which can be circulated in any social media platforms. This research is to see if the health promoters are able to produce creative content videos using Explainer which can be used to optimize the efforts of preventing the spread of the virus. By applying in depth interview with 45 health promoters and 141 health cadres based in DKI Jakarta and qualitative method, this research revealed that in the preliminary interview almost all of them used to make video contents, but some never utilized Explainer video animation. After a ten-hour course training, they were able to make video animation along with persuasive and thematic message which can be used to support the optimalization of the health protocol. Based on the results, producing creatively enticing contents circulated in social media platform should be taken by the health promoters and cadres as a strategy in its relation to health issues.