Customer Awareness of Shariah Compliant Hotels (Study on Hotel Customers in Malang)

Mohammad Fathoni, Budi Eko Soetjipto, Puji Handayati

Abstract


This study aims to describe and analyze comprehensively and in detail the factors that are considered by customers in choosing hotels that comply with sharia principles in Malang City. This type of research is quantitative research. The data collection method used by researchers is the survey method. Respondents in this study were 171 sharia hotel consumers in Malang City. The data collected by questionnaire. The statistical test used Exploratory Factor Analysis (EFA). The results showed that there are 9 factors considered by customers in choosing a hotel that is in accordance with sharia principles in the city of Malang, namely Sharia Compliant Concept, Information, Sharia Service, Customer Acceptance, Reference, Needs, Experience Anda Art

Keywords


Shariah Compliant Concept; Shariah Compliant Practices and Customer Acceptance; Customer Awareness

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DOI: http://dx.doi.org/10.18415/ijmmu.v8i12.3293

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