Impact of Eperiential Marketing and Perceived Quality on Brand Loyalty with Brand Trust as Mediation
Abstract
This study is to look at: 1) the influence of eperiential marketing on brand trusts; 2) the influence of perceived quality on brand trust; 3) the influence of brand trust on brand loyalty; 4) the influence of eperiential marketing on brand loyalty; 5) the influence of perceived quality on brand loyalty. The samples used in this study were as many as 100 respondents using data analysis with Smart PLS. The results of this study are: 1) there is an eperiential marketing influence on brand trust. 2) There is an influence of perceived quality on brand trust. 3) There is no influence of brand trust on brand loyalty. 4) There is no eperiential marketing influence on brand loyalty. 5) There is a perceived quality influence on brand loyalty.
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DOI: http://dx.doi.org/10.18415/ijmmu.v8i8.2745
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