Organizational Culture in Shaping Image of Hospital, Case Study of Islamic Services at Rumah Sakit Islam Bogor

Abstract

This study aims to identify organizational culture of Rumah Sakit Islam Bogor in shaping an image of the hospital with Islamic-based services. The purpose of this study is to find out how the organizational culture at Rumah Sakit Islam Bogor in shaping the image as an Islamic-based services hospital. The study applies a qualitative research method. The data collection technique used was a deep interview and active participatory observation. A deep and direct interview was conducted by interviewing Director, Head of General Administration, Human Resources Subdivision, as well as two families of patients at Rumah Sakit Islam Bogor who had been treated more than four days. The Result of this study is Rumah Sakit Islam Bogor has an organizational culture of faith, islam, and ihsan which are incorporated into values, beliefs, rules, habitual behaviour, as well as the physical form of it. The organizational culture communicated to all members through a horizontal organizational communication flow. The results of this communication flow make each member could implement the services which provided to patients and hospital visitors based on their organizational culture which shaping the image of Islamic based services hospital.