Social Information Process on Instagram to Develop Social Entrepreneur Women in Madiun Indonesia

Rita Priyaningrum, Pawito Pawito, Mahendra Wijaya


This research has the aim to reveal how social businesses to follow their business growth trends. The research method used in this research is a case study that is analyzed qualitatively. This study took female social entrepreneur figures in Madiun City who survived more than 2 years and used social media as a means of empowerment. In collecting data, researchers used in-depth interviews, field observations to grouping data through the internet. Make it show in the last two years, women social entrepreneurs more often use Instagram than other social media to develop social communities and business entrepreneurs.


Digital Natives; Social Entrepreneur; Empowerment

Full Text:



Berger, C. R., Roloff, M. E., &Walther, J. B. (2016). The International Encyclopedia of Interpersonal Communication, First Edition. Edited Social Information Processing Theory (CMC). John Wiley & Sons, Inc.

Creswell, J. W. & Creswell, J. D. (2018). Research design : Qualitative, Quantitative,and Mixed methods Approaches (Fifth Edition). California: Sage Publications.

Crittenden, V. L., Crittenden, W. F., & Ajjan, H. (2019). Empowering Women Micro-entrepreneurs in Emerging Economies: The Role of Information Communications Technology. Journal of Business Research, 98, 191–203. doi:10.1016/j.jbusres.2019.01.045

Dijk, Van. (2006). Network Society, Social Aspect of New Media. The New Faces of Victimhood: Globalization.London: SAGE Publications.

Griffin, E. (2012). A First Look At Communication Theory (Eight). New York: McGraw-Hill.

Kimbu, A. N., & Ngoasong, M. Z. (2016). Women as vectors of social entrepreneurship. Annals of Tourism Research, 60, 63–79. doi:10.1016/j.annals.2016.06.002

Mack, E. A., Marie-Pierre, L., & Redican, K. (2017). Entrepreneurs’ use of internet and social media applications. Telecommunications Policy, 41(2), 120–139. doi:10.1016/j.telpol.2016.12.001

Nicholls, A. (2008). Social Entrepreneurship : New Models Of Suistainble Social Change. Oxford.

Parker Harris, S., Caldwell, K., & Renko, M. (2014). Entrepreneurship by Any Other Name: Self-Sufficiency Versus Innovation. Journal of Social Work in Disability & Rehabilitation, 13(4), 317–349. doi:10.1080/1536710x.2014.961115

Safko, L & Brake, D. K. (2009) The Social Media Bible – Tactics, Tools & Strategies For Business Success, John Wiley & Sons, Inc.

Simonov S.G., Khamatkhanova M.A., & Peshkova N.N. (2014). Development of Social Entrepreneurship on a Given Territory. Life Science Journal. Vol. 11(7s) hal. 314-317 (ISSN:1097-8135).

Suwana, F., & Lily. (2017). Empowering Indonesian women through building digital media literacy. Kasetsart Journal of Social Sciences, 38(3), 212–217. doi:10.1016/j.kjss.2016.10.004



  • There are currently no refbacks.

Copyright (c) 2020 International Journal of Multicultural and Multireligious Understanding

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

International Journal of Multicultural and Multireligious Understanding (IJMMU) ISSN 2364-5369
Copyright © 2014-2018 IJMMU. All rights reserved.