Muchtar, R.P.Much, Faculty of Agriculture, Agribusiness study program, Universitas Wiraraja Madura, Indonesia

• Vol 8, No 5 (2021): May 2021 - Articles
  The Effect of Utilitarian Value and Hedonic Value on Customer Loyalty with Customer Satisfaction As an Intervening Variable: Empirical Evidence from Indonesia
  Abstract  PDF
• Vol 9, No 6 (2022): June 2022 - Articles
  The Effect of Functional Value, Social Value and Experiential Value on Customer Loyalty with Customer Satisfaction as an Intervening Variable: Empirical Evidence from Indonesia
  Abstract  PDF