Palma, Marisa Arnindita, Program Pasca Sarjana Manajemen, Universitas Negeri Surabaya, Indonesia

• Vol 8, No 8 (2021): August 2021 - Articles
  Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)
  Abstract  PDF