Tourism Development Based on Entrepreneurship and Digitalization in Banyuwangi Regency

Abstract

Banyuwangi tourism is a leading sector that continues to be developed. After experiencing setbacks due to Covid, Banyuwangi tourism is experiencing a revival. Currently, the Banyuwangi tourism industry is busy again and is being developed through digitalization by making entrepreneurship-based "smart village tourism" a superior program. This research aims to analyze the actual conditions (existing conditions) of tourism in Banyuwangi villages as a basis for developing "smart tourism villages" based on entrepreneurship. The research method uses a qualitative descriptive approach. Data collection through in-depth interviews and focus group discussions (FGD). Data analysis uses Spradley model domain analysis. The research results show that the villages that are the basis for Banyuwangi tourism development are not sufficient to become "smart tourism villages". Only a few villages lead to "smart tourist villages", one of which is Kemiren Village. Digital literacy and internet use as important prerequisites towards a "smart tourist village" are quite adequate. This village also has a community with a fairly high level of entrepreneurship. So by providing extensive digitalization training, Kemiren can move towards a "smart tourism village".