Exploring the Implementation of Sad Kerthi Principles in Bali’s Tourist Village Development

Rosvita Flaviana Osin, I Nyoman Darma Putra, I Nyoman Sudiarta, Ni Putu Ratna Sari

Abstract


The rapid development of the tourism industry in Bali has created intense competition among tourist destinations, including tourist villages. To remain competitive, tourist villages must develop strategies that capitalize on their unique cultural and natural resources. This study examines the application of Sad Kerthi local wisdom in the development of tourist villages in Bali, with a focus on achieving sustainable tourism. Using a qualitative approach, this study explores the strategies used by these villages to increase competitiveness and promote sustainable tourism practices. The research findings indicate that the successful implementation of Sad Kerthi concept in these villages has encouraged community engagement, environmental conservation, and the preservation of traditional cultural practices, all of which contribute to the sustainability of the tourism industry in these destinations.

Keywords


Sad Kerthi; Local Wisdom; Sustainable Tourism;

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References


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DOI: http://dx.doi.org/10.18415/ijmmu.v12i8.7072

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