Optimizing Supply Chain Tourism Management by the Engagement of Stakeholders of Tourism Events in the Jakarta Global Transformation Era

Abstract

This study was intended to identify and analyse the pattern of Supply Chain Tourism Management (SCTM) by the engagement of stakeholders in the tourism events held in Jakarta as part of the city's transformation for reaching the status of a global city. Jakarta has great potential as an international event destination, but still faces complex challenges, such as licensing regulations, capacity management, and cross-sector coordination. This study used a qualitative approach with mixed methods of field studies, participatory observations, and document review. The results of the study indicated that the engagement of stakeholders, such as event organisers, industry associations (such as Association of Indonesian Shopping Center Retailers and Tenants (HIPPINDO)), academics, and local governments, had played a significant role in determining the effectiveness of the tourism supply chain. Strong collaboration, adaptive regulations, and integrated promotions were crucial factors in the development of tourism events. The findings also illustrated the importance of digitalizing information and synchronizing agendas between institutions to strengthen Jakarta's role in the international arena. This study offered a model of the engagement of stakeholders that includes the principles of collaboration, transparency, priority synchronization, accountability, and long-term planning. This model was expected to be a strategic framework in optimizing sustainable and highly competitive supply chain tourism management for Jakarta as an international event city.