Entrepreneurship Teaching Materials Based on Cultural Wisdom: Its Impact on Entrepreneurial Creativity of Undergraduate Students
Abstract
This study investigated the effectiveness of local cultural wisdom-based entrepreneurship teaching materials in enhancing students' entrepreneurial creativity, focusing on two main variables: creative thinking skills and motivation. The research employed a quasi-experimental design with pre-test and post-test control groups, involving 180 undergraduate students from three universities in Indonesia. The findings reveal a significant improvement in creative thinking skills in the experimental group, with N-Gain scores in the "moderate" category (0.45-0.56) compared to the control group ("low" category, 0.21-0.29). Additionally, students in the experimental group demonstrated higher motivation levels, reflected in increased interest and confidence in entrepreneurship, as evidenced by higher average scores across various motivational indicators. These results align with the Creative Cognition Theory and the Self-Determination Theory, suggesting that culturally relevant teaching materials foster deeper emotional engagement, enhance creativity, and motivate learning. The study underscores the strategic role of integrating local cultural elements in entrepreneurship education to nurture creative, innovative young entrepreneurs while preserving cultural heritage and strengthening national identity.
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DOI: http://dx.doi.org/10.18415/ijmmu.v12i6.6753
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