Indodax Reputation Restoration After Cyber Attack on Social Media

Putu Puteri Surinegara

Abstract


This study aims to analyze the crisis communication strategy carried out by Indodax, the largest crypto asset exchange platform in Indonesia, after experiencing a cyber attack that occurred on September 11, 2024. This research is a quantitative research with a constructivist paradigm. The content analysis method is used to evaluate the content of messages posted by Indodax on its official social media platforms. In addition, public reactions to crisis messages are analyzed to understand the effectiveness of such communication in managing perceptions. From this research, it is known that Indodax has implemented various crisis communication strategies that are in accordance with the Situational Crisis Communication Theory (SCCT) framework in responding to the cyberattack that occurred. The rebuild strategy implemented by Indodax has proven effective in dealing with the crisis and restoring the company's reputation after the cyberattack. This effectiveness is reflected in the high level of public engagement generated from social media uploads.


Keywords


Cyberattack; Crisis Response Strategies; Content Analysis; Social Media

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DOI: http://dx.doi.org/10.18415/ijmmu.v12i3.6695

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