The Image Tourism Destinations of Bandung in Social Media Network

Abstract

Indonesian tourism is growing very rapidly along with the development of information technology. Through information technology, people can easily get access to information about various destinations and tourist attractions via social media. One of the social media which is seen as a trendy tool in digital tourism is Instagram. Instagram is widely used by companies engaged in the field of tourism in the World and in Bandung. Instagram is used by companies in the hotel sector, accommodation, restaurant, SPA, travel agencies, and tourist attraction, to advertise their products and services in their respective fields. The issues raised in this research is how the image of tourism destinations of Bandung as a city that has the highest tourism index in 2017 in Indonesia, reaching 95.30 (jabarprov.go.id, 2018). The method used was descriptive method that describes this phenomenon descriptively by analyzing the comments obtained in one @explorebandung Instagram account which has as many as 674,000 followers, then classified in the form of positive comments, negative and unidentified comments. After the comments were analyzed through 4A approach consisting of Attraction, Amenities, Ancillary, and Accessibility. This data is also reinforced by empirical studies in which researchers distributed online questionnaires to 100 netizens who've commented in a posting photos on @explorebandung account. The data have been obtained by re-analyzed via homepage Trip Advisor to see the reviews of Hotels, Restaurants, Travel Agencies and Transport in Bandung. The results showed that, Bandung tourism image place in positive ranked on Instagram and travel sites.