Farmers 'Communication Patterns in Enhancing the Environment Ethnoecological Study of Ciparay Village District

R. Indriyati


Rural communities are communities that cannot be separated from the natural environment in which they live. The linkage is believed to be a process of environmental communication, especially how people interpret and behave towards natural phenomena and then that knowledge is communicated by their neighbors and passed on to the next generation. Therefore, the main objective of this study is to know and understand the communication patterns of farmers in interpreting the environment, especially in Ciparay Village, Leuwimunding District, Majalengka District. The research was carried out using a communication ethnoecology approach, and technically carried out with the ethnographic communication method. The results of this study indicate that the farmers' communication patterns in interpreting the environment in the Ciparay Village community, Leuwimunding District, are based on local traditions and wisdom which are the historical heritage shown in the form of agricultural land use. This is related to the Guar Bumi ritual activities as the annual routine village agenda carried out by the community as a form of gratitude as well as a request to the One-Time God who has caused rain, provides soil fertility, abundant harvest and the beauty of the village's natural environment. The meaning of the Guar Bumi Ciparay ritual emphasizes the importance of protecting the environment, traditions and village customs. All activities of agricultural land use are symbolic activities, full of meaning from the community and have important implications for the sustainability of people's lives and the local environment. Fertile land and agricultural land are believed to be part of the blessing and able to provide fortune to their descendants until now. The elements of the communicator play an important role, in which these elements have a separate position, in accordance with the social stratification prevailing in society. This social stratification turns out to have a close relationship as an environmental communication system that cannot be separated from one another. Through the communication ethnoecology approach, this research focuses on the core of communication science, namely symbolic meaning rooted in cultural and environmental aspects.


Pattern of Communication; Farmers; Ethnoecology; Environment

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