The Relationship of Green Marketing Innovation and Job Protection on Competitive Advantage of Micro, Small and Medium Enterprise (MSME): Mental Accounting as Moderating
Abstract
Micro, small, and medium enterprises (MSMEs) contribute to the economy and community welfare. MSMEs need to make various efforts to create competitive advantage in order to maintain the sustainability of their business. This research aims to provide empirical evidence of the relationship between environmentally friendly marketing innovation, job protection, and accounting mentality as moderating variables for increasing competitive advantage. The research objects are MSMEs of Batik, Weaving and Craft products in Pekalongan, Indonesia. This research uses a quantitative approach by distributing questionnaires to MSMEs. The research instrument uses a questionnaire taken by purposive sampling. Analysis technique using regression analysis. Research data was analyzed using the WarpPLS tool. The results of the research are that job protection has an influence on competitive advantage. However, green marketing innovation has no effect on creating MSME competitive advantage. Finally, Mental accounting is able to strengthen the relationship between green marketing innovation and job protection on the creation of MSME competitive advantage.
Keywords
Full Text:
PDFReferences
Alqaraleh, M. H., Almari, M. O. S., Ali, B. J. A., & Oudat, M. S. (2022). The mediating role of
organizational culture on the relationship between information technology and internal audit effectiveness. Corporate Governance and Organizational Behavior Review, 6(1), 8–18. https://doi.org/10.22495/cgobrv6i1p1
Anwar, M., Rehman, A. U., & Shah, S. Z. A. (2018). Networking and new venture’s
performance: Mediating role of competitive advantage. International Journal of Emerging Markets, 13(5), 998–1025. https://doi.org/10.1108/IJoEM-07-2017-0263
Bel, R. (2018). A property rights theory of competitive advantage. Strategic Management
Journal. 39, 1678–1703. https://doi.org/10.1002/smj.2707
Bellamy, L. C., Amoo, N., Mervyn, K., & Hiddlestone-Mumford, J. (2019). The use of strategy
tools and frameworks by SMEs in the strategy formation process. International Journal of Organizational Analysis, 27(2), 337–367. https://doi.org/10.1108/IJOA-02-2018-1363
Bromiley, P. and Rau, D. (2016). Operations management and the resource-based view:
Another view. Journal of Operations Management, 41, 95–106.
https://doi.org/10.1016/j.jom.2015.11.003
Correia, R. J., Dias, J. G., & Teixeira, M. S. (2020). Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performance. Journal of Strategy and Management, 14(2), 187–206. https://doi.org/10.1108/JSMA-12-2019-0223.
Donnelly, G., Iyer, R., and Howell, R. T. (2012). The Big Five personality traits, material values, and financial well-being of self-described money managers. Journal of Economic Psychology, 33(6), 1129-1142. https://doi.org/10.1016/j.joep.2012.08.001
Ekowati, T., dan Saputra, M., H. 2015. Aplikasi Strategi Green Marketing dengan Studi Kasus Beberapa Perusahaan di Indonesia. SEGMEN Jurnal Manajemen dan Bisnis, 11 (1), 17-44. https: //doi.org/10.37729/sjmb.v11i1.3246
Etter, M., Fieseler, C., & Whelan, G. (2019). Sharing economy, sharing responsibility? Corporate social responsibility in the digital age. Journal of Business Ethics, 159(4), 935–942. https://doi.org/10.1007/s10551- 019-04212-w
Halim, A. (2020). Pengaruh pertumbuhan usaha mikro, kecil dan menengah terhadap pertumbuhan ekonomi Kabupaten Mamuju. Jurnal Ilmiah Ekonomi Pembangunan, 1(2), 157–172. https://stiemmamuju.e-journal.id/GJIEP/article/view/39
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2014) Multivariate Data Analysis. 7th Edition, Pearson Education, Upper Saddle River.
Hitt, M.A., Carnes, C.M. and Xu, K. (2016). A current view of resource-based theory in operations management: A response to Bromiley and Rau. Journal of Operations Management, 41(1), 107–109. https://doi.org/10.1016/j.jom.2015.11.004
Jensen, C. A. (2021). The staged competition innovation theory. Journal of Open Innovation:
Technology, Market, and Complexity, 7(3), 201. https://doi.org/10.3390/joitmc7030201
Kaliyadan, F., & Kulkarni, V. (2019). Types of variables, descriptive statistics, and sample size.
Indian Dermatology Online Journal, 10(1), 82–86.
https://doi.org/10.4103/idoj.IDOJ_468_18
Kementerian bidang perekonomian-RI, (2022). Perkembangan UMKM sebagai Critical engine
perekonomian nasional terus mendapatkan dukungan pemerintah. https://www.ekon.go.id/publikasi/detail/4593/perkembangan-umkm-sebagai-critical-engine-perekonomian-nasional-terus-mendapatkan-dukungan-pemerintah
Khan, S.Z., Yang, Q. and Waheed, A. (2019). Investment in intangible resources and
capabilities spur sustainable competitive advantage and firm performance. Corporate Social Responsibility and Environmental Management, 26(2), 285–295.
https://doi.org/10.1002/csr.1678
Khan, S. A. R., Ponce, P., Tanveer, M., Aguirre-Padilla, N., Mahmood, H., & Shah, S. A. A. (2021). Technological innovation and circular economy practices: Business strategies to mitigate the effects of COVID-19. Sustainability, 13(15), 1–17. https://doi.org/10.3390/su13158479
Lamberton, G. (2015). Accounting and Happiness. Critical Perspectives on Accounting. 29, 16-30. https://doi.org/10.1016/j.cpa.2014.10.005.
Latifah, L.; Setiawan, D.; Aryani, Y.A.; Rahmawati, R. (2020). Business strategy–MSMEs’ performance relationship: Innovation and accounting information system as mediators. J. Small Bus. Enterp. Dev, 28, 1–21
Lebdaoui, H., & Chetioui, Y. (2020). CRM, service quality and organizational performance in the banking industry: A comparative study of conventional and Islamic banks. International Journal of Bank Marketing, 38(5), 1081–1106. https://doi.org/10.1108/IJBM-09-2019-0344
Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment. Sustainability (Switzerland), 14(18). https://doi.org/10.3390/su141811703
Massaro, M. et al. (2018). Practitioners views on intellectual capital and sustainability: From a performance-based to a worth-based perspective. Journal of Intellectual Capital, 19(2), pp. 367–386. https://doi.org/10.1108/JIC-02-2017-0033
Moen, O., & Servais, P. (2002). Born global or gradual global? examining the export behavior
of small and medium-Sized enterprises. Journal of International Marketing, 10(3), 49–72. https://doi.org/10.1509/jimk.10.3.49.19540
Mort, G. S., & Weerawardena, J. (2006). Networking capability and international
entrepreneurship: How networks function in Australian born global firms. International Marketing Review, 23(5), 549–572. https://doi.org/10.1108/0265133061703445
Peltola, T.; Arpin, I.; Leino, J.; Peltonen, L.; Ratamäki, O.; Salmi, P. (2022). Management plans
as resources in conservation conflicts. Environmental Policy and Governance 33(2), 1–13. https://doi.org/10.1002/eet.2014
Peraturan Menteri Ketenagakerjaan Republik Indonesia (RI) No I Tahun 2016 Tentang Tata
Cara Penyelenggaraan Program Jaminan Kecelakaan Kerja, Jaminan Kematian Dan Jaminan Hari Tua Bagi Peserta Bukan Penerima Upah
Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy? Qualitative
Market Research: An International Journal, 8(4), 357–370. https://doi.org/10.1108/13522750510619733
Rahbar, E., and Nabsiah Abdul Wahid. 2011. Investigation of Green Marketing Tools Effect on
Consumers Purchase Behaviour. Business Strategy Series, 12 (2), 73-83.
Rosli, M.M. (2012), Competitive Strategy of Malaysian Small and Medium Enterprises: An
Exploratory Investigation. American International Journal of Contemporary Research. 2(1). 93-105.
Sugiyono. (2016). Metode penelitian kuantitatif kualitatif (mixed methods). Alfabeta.
Tarabieh, S., Almajali, M., Mohammad, M. AL, & Associate Professor, M. (2021). The Impact
of External Green Marketing Mix on Customer Satisfaction A Study of Jordanian Green Consumers. https://www.researchgate.net/publication/356809356
Thaler, R, H, and Shefrin, H, M. (1981). An Economic Theory of Self-Control. Journal Politic
Economic, 89(2), 392-406. https://www.jstor.org/stable/1833317
Undang-Undang Nomor 13 Tahun 2003 tentang ketenagakerjaan
Undang-Undang Nomor 20 tahun 2008 mengatur tentang Usaha Mikro, kecil dan menengah
(UMKM).
Undang-Undang Nomor 2 Tahun 2022 tentang Cipta Kerja
Wijaya, T., Darmawati, A., & Kuncoro, A. M. (2020). E-lifestyle confirmatory of consumer Generation Z. International Journal of Advanced Computer Science and Applications, 11(10), 27–33. https://doi.org/10.14569 /IJACSA.2020.0111004
Wood, G., Phan, P.H. and Wright, M. (2018). The problems with theory and new challenges in theorizing, Academy of Management Perspectives, 32(4), 405–411.
https://doi.org/10.5465/amp.2018.0123
Wo´zniak, M.; Duda, J.; G ˛asior, A.; Bernat, T. (2019). Relations of GDP growth and
development of SMEs in Poland. Procedia Comput. Sci. 159, 2470–2480
Yeung, S. M. C. (2021). Future learning mode under post-COVID-19: Innovations,
transformations, engagement. Corporate Governance and Organizational Behavior Review, 5(1), 8–14. https://doi.org/10.22495/CGOBRV5I1P1
Zhang, A. and Zhang, W. (2022). Network orientation, organisational improvisation and
innovation: An empirical examination. System Research and Behavioral Science, 39, 668–678. https://doi.org/10.1002/sres.2876
DOI: http://dx.doi.org/10.18415/ijmmu.v11i5.5646
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 International Journal of Multicultural and Multireligious Understanding
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
https://ijmmu.com
editor@ijmmu.com
facebook.com/ijmmu
Copyright © 2014-2018 IJMMU. All rights reserved.