Role of Fintech on MSMEs Financial Performance with Financial Literacy as a Moderation in West Nusa Tenggara

Dalida Muchsin Al-Amudi, Embun Suryani, Siti Aisyah Hidayati

Abstract


By modifying financial literacy, this study seeks to investigate how financial technology affects MSMEs' financial performance. This kind of study uses a quantitative method and is causal associative in nature. With a total population of 121,592, the data gathering strategy employs a survey method, with 100 sample respondents coming from MSMEs in NTB. Using Smart PLS 3 software, data were analysed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach. The study's findings indicate that (1) Financial Technology significantly and favourably affects MSMEs' financial performance. This indicates that MSMEs benefit from financial technology's availability by becoming more convenient and productive in the financial sector. FinTech offers a wide range of financial solutions, particularly for growing micro, small, and medium-sized enterprises. (2) Financial Literacy does not strengthen the influence of Financial Technology on the Financial Performance of MSME players. This means that the financial performance of MSMEs in West Nusa Tenggara Province is based on the use of FinTech because MSME players focus on using FinTech for their business activities. They are more effective in using FinTech developments and innovations rather than increasing Financial Literacy. Based on the results of the research obtained, this research can be useful as input for MSME players in West Nusa Tenggara Province in considering which Financial Technology products to choose as well as increasing insight into financial literacy so that it can influence income levels, providing a market for MSMEs that rely on media. digital as their marketing base, as well as helping to implement more efficient investments and mitigate risks compared to conventional payment systems.

Keywords


Shopaholic Behavior, Content Marketing, Self Reward, Impulse Buying, e-commerce, Millennial Consumers

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References


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