The Reality of K-Pop Trends: When Visual Aesthetics and Modernity Dominate Cultural Traditions

Abstract

This article aims to find out how visual aesthetics and modernity play an important role in the transformation and dominance of Korean cultural traditions. It aims to explore the reality of K-Pop trends by using relevant literature approaches that address the development of K-Pop, visual trends, and their impact on Indonesian cultural traditions. The current reality of Korean Pop trends reflects a cultural shift, where fans tend to focus more on visual aspects than their own cultural traditions. Korean Pop (K-Pop) is a global cultural phenomenon that has taken over the global entertainment industry with its catchy music style and impressive visuals. Although K-Pop has become a global phenomenon that attracts millions of fans, there are concerns that the trend may lead to the neglect of traditional cultural heritage. The analysis shows that 1) Through Korean theater performances, K-Pop is introduced to Indonesia and becomes entertainment for the public, so that the younger generation in Indonesia is closer and more interested in K-Pop. 2) The current Indonesian young generation idolizes Korean artists because they like K-Pop culture in lifestyle, clothing, songs, and visualization. 3) One of the negative impacts of K-pop popularity on the existence of Indonesian culture is that many teenagers forget their own culture and ignore our country's culture, resulting in a lack of attention and appreciation for local culture. The popularity of K-Pop has affected the priorities of fans and caused a shift in traditional values towards a perfect appearance. Our country's traditional cultural values also seem to be marginalized by the popularity of K-Pop ranging from changes in traditional clothing styles, language and customs that seem to be replaced by the beauty and style standards set by K-Pop idols. 4) Some are concerned that K-Pop might influence the lifestyle of the younger generation, especially in terms of their clothing, hair and makeup. Some individuals will follow Korean fashion and beauty standards without considering the unique characteristics of Indonesian society. While K-Pop offers young people the opportunity to pursue a career in the global entertainment industry, it also risks losing the cultural roots and national identity of the generation.