Semantic Analysis of Make-Up Jargon in Make-Up Tutorial Videos on YouTube

Abstract

This study discusses the jargon found in the field make-up which is used by beauty vloggers in video tutorials make-up on YouTube. This study aims to describe kind of make-up jargon, its meaning, and the type of semantic change of make-up jargon. This study is a descriptive qualitative descriptive research with a Semantic approach. The data sources in this study are three YouTube channels beauty vloggers. The data in this study is in the form of utterances beauty vloggers containing jargon make-up. The results show that there are 28 make-up jargon that categorized into make-up product, make-up tools, make-up application technique, and make-up finish.  The 16 make-up jargon experiencing changes in meaning, 9 fixed meanings, and 3 meanings that are not in the dictionary. Further, the type of meaning change is classified into generalization, specification, amelioration, metaphor, and metonymy.