Representation of Euphemism as a Speaking Politeness Strategy of Crime Story YouTubers

Siti Aulia Umami, Sumarlam Sumarlam, Supana Supana

Abstract


This study examines the use of euphemism in the speech of criminal story YouTubers using semantic and pragmatic theories. This study is a descriptive qualitative study that aims to describe the form and function of the euphemism in the speech of criminal story YouTubers. The study data were in the form of euphemism utterances obtained from YouTube videos @Nessie Judge, @Nadia Omara, and @Korea Reomit. The results showed that the form of euphemism spoken by criminal story YouTubers included words, phrases, and sentences. The euphemistic functions of the utterance included sensing, politeness, elegance, disguise of meaning, and humor. Strategies used by YouTubers to express euphemisms included indirect speech functions (pleasantries), the use of foreign languages, and the use of slang. Expressions of euphemisms from the three YouTubers show different patterns, this is due to differences in cultural background, education, age of speakers. The difference in the use of euphemism is a manifestation of the function of social structures related to the norms contained in the culture of the speaker community and acts as social control.

Keywords


Euphemism, Politeness Strategy, Criminal Story YouTubers, Social Structure Functions

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DOI: http://dx.doi.org/10.18415/ijmmu.v10i8.5042

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