Commodification of the Ritual of Bathing Bedil Paklinggam in the Village of Ujung Tanjung Sri Bulan Sarolangun District

Abstract

The research entitled "Commodification of Pak Linggam's Bedil Bathing Ritual, Ujung Tanjung Sri Bulan Village, Sarolangun Regency" aims to find out about the commodification and also the shift in the function of Pak Linggam's Bedil bathing ritual. Commodification is often associated with the loss of meaning and value and the main elements of a culture. This can happen because the change in function and purpose of a culture is different from the purpose of commodification. Pak Linggam’s Bedil Bathing Ritual is a tradition ritual of Ujung Tanjung Sri Bulan village which is carried out once a year, aiming to purify heirlooms and prevent the protective spirits of heirlooms from being angry because they are not taken care of or bathed. The research was conducted using data collection techniques of observation and in-depth interviews. Using qualitative methods with an ethnographic approach is a method commonly used in research in the field of Anthropology. The distinctive or unique characteristics of the culture are used as the main capital for the commodification of the Pak Linggam’s Bedil Bathing Ritual to be offered as a cultural and historical tourism destination. Initially, the community-made adjustments as a form of innovation to the current situation. Without realizing that the changes made are a form of commodification process. Therefore, as a result of the commodification process, there is also a shift in the process of the Bedil Paklinggam bathing ritual.