The Role of XYZ Company in Tackling Poverty in Salatiga from 2019 until 2021
Abstract
The COVID-19 pandemic that occurred in 2019 has had an impact on the increasing poverty rate, especially in Salatiga, Indonesia. This has become a concern for the local government to conduct programs that can overcome multidimensional poverty in Indonesia. In this research, we will focus on the role of XYZ Company in tackling poverty in Salatiga through CSR programs. Semi-structured interviews were conducted with managers of XYZ and chief of government departments responsible for CSR and poverty. The results of the interviews and literature study were then analyzed to find emerging themes. Data was collected using triangulated data techniques. Based on the data collected, it can be concluded that there has been an increase in poverty and unemployment during the pandemic. The company’s CSR role can be seen from the support and programs conducted from 2019 to 2021. According to the results of the research, it shows that there is a partnership between the local government and the XYZ Company in reducing poverty.
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DOI: http://dx.doi.org/10.18415/ijmmu.v10i6.4662
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