Methodological Aspects of Food Products` National Branding

Eshmatov Sanjar Azimkulovich


This article discusses the theoretical and methodological foundations for creating a national food brand, the author explains the terms "brand" and "national brand". The author presented scientific proposals and recommendations for the development of a marketing strategy for the formation of a national food brand.


Brand; National Brand; Food Products; Branding; Marketing; Attribute; Image

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