Methodological Aspects of Food Products` National Branding
Abstract
This article discusses the theoretical and methodological foundations for creating a national food brand, the author explains the terms "brand" and "national brand". The author presented scientific proposals and recommendations for the development of a marketing strategy for the formation of a national food brand.
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https://www.thefoodbureau.com/blog/the-easiest-way-tell-the-difference-between-brand-and-company-in-food-products
DOI: http://dx.doi.org/10.18415/ijmmu.v9i6.3872
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