Econometric Analysis of Higher Educational Institutions for Developing Brand Equity Value

Nozima Zufarova

Abstract


In this paper have been proposed econometric analysis of higher educational institutions for developing brand equity value. By author made SEM model built on the state of brand equity formation of higher education institutions.


Keywords


Brand, SEM Model; Higher Education Institutions; Aaker and Keller Theories; Bartlett's Criterion; Approximate Chi-Square

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References


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DOI: http://dx.doi.org/10.18415/ijmmu.v9i6.3869

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