Customer Satisfaction Level Analysis to Service Quality Workshop at PT. Hadji Kalla Branch Parepare

Abstract

The aims of this study is to measure aspect satisfaction customer related to quality service at PT. Hadji the linking Kalla aspect convenience, speed, capability, and hospitality shown through attitude and action live to customer. This study used multivariate analysis (correlation or multiple regression), then the number of sample members is at least 10 to 15 times the number of variables studied. In analyzing of the data, the researcher used Reliability Test, Validity Test, Multiple linear analysis t test, and F test. The results analysis and discussion that has been conducted facility by Partial take effect positive and significant to satisfaction customer. Facilities and quality service by simultaneous take effect positive and significant to satisfaction customers who have data at PT. Hadji Kalla Branch Parepare.