Communication Behavior Use of Short Video Features by Adolescents

Hery Setiawan, Pawito Pawito, Andrik Purwasito


On mobile devices, the short video feature is gaining popularity on various social media and is becoming increasingly popular among teenagers. Short video features with algorithms through artificial intelligence that has been curated by users are increasingly being liked and drowning users to continue accessing the next content. This is what then changes the communication behavior of users in this case teenagers. This study aims to examine the communication behavior of adolescents in the use of short video features on social media. The research was conducted using descriptive qualitative methods on students at Senior High School Karanganyar, Indonesia. The research was carried out from July 2021 to December 2021. The results showed that various communication behaviors using short video features were influenced by features such as immersion, presence, perceptual realism, and entertainment. In addition, the background of using the feature is the ease of use, benefits, and perception of the feature.


Communication Behavior; Feature Short Video; Media Ecology; Youth

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