Utilization of Personal Data Through Cookies Using Artificial Intelligence from Human Rights Perspective
Abstract
The utilization of digital data is one of the business strategies used by Start-Up Companies in their business models. One of the methods used to perform data mining is through browser cookies. Cookies are data that are used for tracking or identifying the behavior of service users remotely through the browser. The act of harvesting service user data through cookies is one of the data sources that will be processed using artificial intelligence (AI) by Digital Companies to make decisions, solve problems, and determine predictions from user actions in a given service. Data acquisition through remote browser cookies (Remote Browser) is sufficient to contribute to providing effective and efficient digital services, such as online lending and borrowing activities (Peer-to-Peer Lending) in the context of Financial Technology. In this paper, the researcher tried to examine the utilization of data taken from Browser Cookies through Artificial Intelligence in terms of human rights perspective, especially concerning Article 28G paragraph 1 of the Indonesian Constitution. The research method used is normative juridical. The approach used is the statutory approach and conceptual approach. Given that personal data is included in the realm of privacy, therefore some browsers have started to leave the cookie method in data retrieval.
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DOI: http://dx.doi.org/10.18415/ijmmu.v9i3.3611
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