Experiences of Foreign Countries in the Use of Marketing Research in Retail Trade and Their Application in the Context of Uzbekistan
Abstract
This research paper examines marketing research used in the U.S., German, and Chinese retail systems (mainly supermarkets and online sales). As a result of the analysis, the possibility of applying in Uzbekistan the tools and methods used by retail representatives of these countries in the study of markets were studied.
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DOI: http://dx.doi.org/10.18415/ijmmu.v9i3.3610
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