The Use of Communication Media in the Success of the Covid-19 Vaccination Program by Polda Sulteng

Abstract

This study aims to determine the contribution of the Central Sulawesi Provincial Police in the success of the Covid-19 Vaccination Program. The qualitative method was used in this study through in-depth data collection involving four (4) main sources in the Public Relations Division who had been selected based on purposive sampling technique, through data collection in the form of observations and interviews. The results shows that the Central Sulawesi Regional Police, have carried out various activities since the Covid-19 pandemic occurred. Starting to spread appeals about health protocols, providing social assistance in the form of food packages to affected community groups. In addition, spraying disinfectants in several locations such as schools, houses of worship, and other public places. The distribution of hand sanitizers and masks continues to be carried out regularly. Socialization of PPKM (Enforcement of Restrictions on Community Activities) is also carried out so that the community understands better. They strives that all activities carried out related to the Covid-19 response continue to be published to help achieve the central government's targets, including the Covid-19 vaccination program through the use of both conventional communication media consisting of radio, TVRI, and print media (newspapers), as well as online media in the form of the Tribanews Website. In addition, social media also plays an important role such as Instagram @bidhumaspoldasulteng, Facebook @Bidhumas Polda Sulteng, Twitter @humaspoldasulteng, as well as field socialization through Bhabinkamtibmas (Bhayangkara Supervisor of Security and Public Order) and dialogical patrols by the Samapta Bhayangkara Unit (Sat Sabhara).