Operational Strategy for Start Up Home Care Business

Nataliana D. Masengi, Tantri Yanuar Ralunat Syah, A. Heri Iswanto, Ratna Indrawati


The main objectives of the operational strategy in the Home Care business planning project is the achievement of long-term, short-term and short-term goals in the SMART pattern (Specific, Measurable, Attainable, Relevant and Time bound). This business planning project uses business environment survey method, customer experience, data on population size, number of elderly, number of stroke number of hospital and home care in Jabodetabek. The important findings of this business plan are to be realized in terms of the SMART, SMART operations, capacity and strategy strategies that can compete and excel between competitors or what are called competitive advantages. The competitive advantage of a business is the result of the strategy undertaken in managing it. One of the key strategies that play a role in determining competitive a strategic business, therefore the benefits of emerging strategies to realize an online application, standardized human resources, empathetic services, and professional.


Operational Strategy Business Home Care SMART; Online Application; Lean Consumption

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DOI: http://dx.doi.org/10.18415/ijmmu.v9i1.3227


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