Purchase Decision in Terms of Price and Trust Aspects

Fitria Ika Agustina, Haral Azmi


Indonesia, as a country with the highest e-commerce growth globally. There is much e-commerce emerging in Indonesia, which proves online stores. One of them is Shopee. Shopee is an online-based shopping platform that provides various sales products ranging from electronics, household goods, clothing, fashion accessories. Shopee was founded in 2015 and is part of the SEA GROUP operating in Southeast Asia. This study is as follows to analyze the effect of price perception and trust on online purchasing decisions at shopee in Mataram. The type of research used in this research is causal research. The sample in this study is 100 Shopee users who have repeatedly used Shopee services as an online purchase. The data collection tool used in this research is a questionnaire. The data analysis procedure used Multiple Linear Regression Analysis. The result showed that : (1) There is a significant influence of price perception on Purchase Decision at Shopee during the Pandemic of Covid 2019 in the Mataram Region. (2) There is a significant influence of trust on Purchase decisions at Shopee during the Pandemic of Covid 2019 in the Mataram Region.


Perception; Price; Trust; Purchase Decision

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DOI: http://dx.doi.org/10.18415/ijmmu.v8i10.3054


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