Self Potential Development Through Computer Mediated Communication on Instagram Application

Grace Setyo Purwaningtyas, Pawito Pawito, Ismi Dwi Astuti Nurhaeni


Communication technology and the internet  have developed quite rapidly from time to time. The development of communication  technology and the internet has changed the way human’s communication. Human interaction is no longer limited to face-to-face meetings, but has now shifted to interaction or communication using computer and internet media which are not limited to space and time. This mediated communication is known as Computer Mediated Communication (CMC). Communication through the CMC was developed by various application  providers to facilitate internet users in communicating, one of which is through the Instagram application. Text, images and videos are included in the type of computer mediated communication (CMC) interaction. The CMC interaction is used by internet users from various circles, including millennial mothers. This research was conducted to find out how the role of CMC in developing self-potential among millennial mothers. This research is a qualitative research using semi-structured interviews as a data collection method. The findings in this study indicate that informants are selective in presenting themselves through the selection of images, videos and descriptions before uploading on the Instagram page so that they are able to display their potential.


Computer Mediation Communication; Self Potential; Self Presentation

Full Text:



Arikunto, S. (2006). Metode Penelitian Kualitatif. Jakarta: Bumi Aksara.

Buletin APJII. (2020, November 9). Retrieved Februari 6, 2021, from

Crispin Thurlow, L. L. (2004). Computer Mediated Communication Social Interaction and The Internet. London: Sage Publications Ltd.

Griffin, E. (2012). A First Look At Communication Theory (Eight ed.). New York: McGraw-Hill Companies, Inc.

Hamdan, Y. (2003). Penerapan Konsep "7 Habits of Highly effective People". , 119-134.

Hine, C. (2015). Ethnography for Internet. Embedded, Embodied, and Every day. New York: Bloomsbury Academic.

Iman, M. (2020, Juni 14). Februari 6, 2021, from

Jayani. (2020, Februari 26). Retrieved November 21, 2020, from

Jones, E. &. (1982). Toward a general theory of strategic self-presentation. Psycological Perspective On The Self (Vol. 1).

Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of Communication Theory. California: Sage.

Littlejohn, S. W., A.Foss, K., & Oetzel, J. G. (2017). Theories of Human Communication (11 ed.). USA: Waveland Press, Inc.

Majdi, U. Y. (2007). Quranic Quotient. Jakarta: Qultum Media.

Moleong, L. J. (2014). Metode Penelitian Kualitatif, Edisi Revisi. Bandung: PT. Remaja Rosdakarya.

Pawito, P. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta: PT. LKis Pelangi Aksara Yogyakarta.

Pertiwi, W. K. (2019, December 23). (R. K. Nistanto, Editor) Retrieved Oktober 1, 2020, from

Rulli Nasrullah, M. (2016). Teori dan Riset Media Siber (Cybermedia). Jakarta: Kencana Prenada Media.



  • There are currently no refbacks.

Copyright (c) 2021 International Journal of Multicultural and Multireligious Understanding

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

International Journal of Multicultural and Multireligious Understanding (IJMMU) ISSN 2364-5369
Copyright © 2014-2018 IJMMU. All rights reserved.