Sustainable Tourism Development Group Communication: Puppet Village Kepuhsari

Bramasta Reynaldi, Andre Rahmanto, Ign Agung Satyawan


Sustainable tourism development is now a necessity of time. Through its multiplier effect, tourism can accelerate economic growth by encouraging various other economic sectors. This article analyzes group communication theory from the perspective of developing tourism in the puppet village of Kepuhsari Wonogiri as a sustainable cultural tourism commodity. Culture has an important role in the tourism sector as a unique and authentic attraction. This paper is qualitative and analyzes models from the literature review, to provide their strengths and limitations in the study of the factors of group communication theory. The results of this study show that local culture is a highly valuable asset, cultural commodities as tourism do not reduce the values contained in the culture. Group communication is a form of information needs of each member as a collective decision-making effort.


Group Communication; Sustainable Tourism; Cultural Commodification

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