The Effect of Globalization and Modernisation on Selling Power Decrease of Toys Street-Seller in the City

Regina Angelica Kezia, Mugijatna Mugijatna, Wakit Abdullah Rais

Abstract


This research studies several toys street-seller in the city, whose data is obtained through electronic paper media. This research has a purpose to describe how globalization and modernisation contribute to the decrease of appeal towards toys, which are sold in the street. The method used in this research is qualitative method. The theory used is the theory of William Ogburn concerning the culture barrier and subject of modernisation. The result of this research shows that the main cause of decrease of appeal towards toys street-seller is due to dispersion of mobile games because of globalization and modernisation, besides the intricate regulations on toys standard which caused the high price tag on toys which are sold on the street, that resulted in the proliferation of mobile games.


Full Text:

PDF

References


Barker, Chris. (2005). Cultural Studies Teori dan Praktek. Yogyakarta: PT Bentang Pustaka.

Basrowi. (2005). Pengantar sosiologi. Bogor: Penerbit Ghalia Indonesia.

Kurniawan, Gani. (2014). Tahun ini Pedagang Mainan Pasar Gembrong Tidak Untung. http://www.tribunnews.com/metropolitan/2014/07/28/tahun-ini-pedagang-mainan-pasar-gembrong-tidak-untung (diakses pada 18 Maret 2018, 22.36).

Ogburn, William Fielding. (1923). Social change with respect to culture an original nature. London, New York: Appleton and Comp.

Putri, Anisha Saktian. (2017). Mang Kodir Penjual Mainan Keliling yang Bertahan di Era Gadget. https://www.vemale.com/inspiring/lentera/100994-mang-kodir-penjual-mainan-keliling-yang-bertahan-di-era-gadget.html (diakses pada 18 Maret 2018, 22.23).

Ristiana, Yeni. (2012). Skripsi UNY. Pola Interaksi Masyarakat Di Kampung Cyber Rt.36 Rw.09 Taman, Kelurahan Patehan, Kecamatan Kraton, Yogyakarta. Retrieved from http://eprints.uny.ac.id/8877/2/BAB%201%20-%2008413244003.pdf (diakses pada 18 Maret 2018, 22.13).

Soekanto, Soerjono. (2009). Peranan Sosiologi Suatu Pengantar. Jakarta: Rajawali Pers.

Sucinda, Juniardi. (2016). Perubahan Sosial dalam Era Globalisasi dan Reformasi di Indonesia. http://www.kompasiana.com/seringkong/perubahan-sosial-dalam-era-globalisasi-dan-reformasi-di-indonesia_57fcb4950f9373de3e8ddaf1 (diakses pada 18 Maret 2018, 20.53).

Translation: Alimandan (...). Perspektif tentang Perubahan Sosial. (Robert H. Lauer). Jakarta: Rineka Cipta. (Original work published 1993).

Xavier, Dr. M. Sreedevi. (2016). A Kaleidoscopic View of Cultural Lag and Society. Paripex: New Delhi.




DOI: http://dx.doi.org/10.18415/ijmmu.v5i4.268

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 International Journal of Multicultural and Multireligious Understanding

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

International Journal of Multicultural and Multireligious Understanding (IJMMU) ISSN 2364-5369
https://ijmmu.com
editor@ijmmu.com
dx.doi.org/10.18415/ijmmu
facebook.com/ijmmu
Copyright © 2014-2018 IJMMU. All rights reserved.