Analysis of Sales Strategy Factors Against Consumer Purchase Interest in Buying Motorbike: Empirical Study on Sinar Baru Dealer Pamekasan

Runik Puji Rahayu


The purpose of this study was to determine the sales strategy which consists of determining targets, serving and selling simultaneously influencing consumer buying interest in buying motorbikes at the new Sinar pamekasan dealer. To find out which factor has the most dominant influence on consumer buying interest at the new Sinar Baaru dealer in Pamekasan. This study uses a quantitative method, using multiple linear regression equation techniques, and the population in this study are all consumers who are making purchases at a new ray dealer in pamekasan, so from that the population in the pamekasan new ray dealer is not counted or unlimited. The sample used in this study is random sampling, which is 100 respondents are needed within 4 days, but if within 4 days the respondent is still less than the target, the researcher will ask for more time to reach the targeted number of respondents. In the calculation of the analysis using SPSS, it can be seen that R = 0.870, which value is in the range between 0.80 - 1.00, which means that the correlation or relationship level of the 3 independent variables is in the "very strong" level. Acquisition of SPSS calculation results, which is F count 99.258, this value is greater than FTable (99.258> 2.70). (X2) obtained TStat 9.960> Ttable 1.987, and selling (X3) TStat 2.887> Ttable 1.987. which has the greatest t coefficient value is serving (X2) which is equal to tcount 9.960> Ttable 1.987. Thus, it can be concluded that serving has a dominant effect on consumer buying interest at Sinar BaruPamekasan Dealer.


Sales Strategy; Consumer Buying Interest

Full Text:



Aditya, Fikri. (2007). kamus lengkap Bhasa indonesia. Jakarta: AS Agency.

Arikunto , Suharsimi. (2010). Prosedur Penelitian Suatu Pendekatan Praktek.Jakarta :Rineka.

Blackman, D. H., & Brown, D. (2020). U.S. Patent No. 10,878,522. Washington, DC: U.S. Patent and Trademark Office.

Brune, S., Knollenberg, W., Stevenson, K. T., Barbieri, C., & Schroeder-Moreno, M. (2020). The Influence of Agritourism Experiences on Consumer Behavior toward Local Food. Journal of Travel Research, 0047287520938869.

Dinye, R. D. (2013). The significance and issues of motorcycle transport in the Urban areas in northern Ghana. Scientific Journal of review, 2(10), 256-272.

Feil, A. A., da Silva Cyrne, C. C., Sindelar, F. C. W., Barden, J. E., & Dalmoro, M. (2020). Profiles of sustainable food consumption: Consumer behavior toward organic food in southern region of Brazil. Journal of Cleaner Production, 258, 120690.

Goldman, T., & Gorham, R. (2006). Sustainable urban transport: Four innovative directions. Technology in society, 28(1-2), 261-273.

Guiltinan Joseph dan paul Gordon. 1990. Strategi dan Program Manajemen Pemasaran. Jakarta : PT Gelora Aksara Pratama.

Kartajaya, Hermawan. (2010). Sales operation . Jakarta: Erlangga.

Kemajou, A., Jaligot, R., Bosch, M., & Chenal, J. (2019). Assessing motorcycle taxi activity in Cameroon using GPS devices. Journal of transport geography, 79, 102472.

Kotler dan Amstrong. (2006). Prinsip-prinsip pemasaran. Edisi 12. Jilid 2. Jakarta: Erlangga.

Kotler dan Keller. (2008). Manajemen Pemasaran. Edisi 13. Jilid 2. Jakarta: Erlangga.

Kurniati, A., Gatot, G., & Minollah, M. (2020). Effectiveness of Payment of Income Tax from Binding Agreements on Buying and Selling Rights to Land and/or Buildings and the Implications of Its Jurisdiction (Case Study in West Manggarai District). International Journal of Multicultural and Multireligious Understanding, 7(5), 348-366.

Larouche, R., Saunders, T. J., Faulkner, G. E. J., Colley, R., & Tremblay, M. (2014). Associations between active school transport and physical activity, body composition, and cardiovascular fitness: a systematic review of 68 studies. Journal of Physical Activity and Health, 11(1), 206-227.

Lim, W. M., Phang, C. S. C., & Lim, A. L. (2020). The effects of possession-and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios. Journal of Retailing and Consumer Services, 56, 102158.

Martín-Cejas, R. R., & Sánchez, P. P. R. (2010). Ecological footprint analysis of road transport related to tourism activity: The case for Lanzarote Island. Tourism Management, 31(1), 98-103.

Obudho, S. M., Otengah, W., & Shivachi, T. (2020). Motorcycle taxi in addressing the rural transport conundrum.

Pham, T. X. T., Nguyen, N. T., & Duong, L. B. T. (2020). Hierarchy-attribute decision making regarding public buses and private motorbikes: a case study in Ho Chi Minh City, Vietnam. Public Transport, 1-17.

Policarpo, M. C., & Aguiar, E. C. (2020). How self-expressive benefits relate to buying a hybrid car as a green product. Journal of Cleaner Production, 252, 119859.

Ramadhani, R. (2020). Legal Consequences of Transfer of Home Ownership Loans without Creditors' Permission. International Journal Reglement & Society (IJRS), 1(2), 31-37.

Sakti, M. (2020). Legal Protection for Sellers in the Use of Joint Accounts as One of the Payments in E-Commerce. Journal of Morality and Legal Culture, 1(1), 1-6.

Sedarmayanti. (2014). Manajemen Strategi. Bandung : PT Refika Aditama.

Subawa, N. S., Widhiasthini, N. W., Pika, P. A. T. P., & Suryawati, P. I. (2020). Hedonism on the behavior of consumer society as a global cultural transformation. International research journal of management, IT and social sciences, 7(2), 59-70.



  • There are currently no refbacks.

Copyright (c) 2021 International Journal of Multicultural and Multireligious Understanding

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

International Journal of Multicultural and Multireligious Understanding (IJMMU) ISSN 2364-5369
Copyright © 2014-2018 IJMMU. All rights reserved.