The Effect of Diffusion of Fintech Information through Social Media on Changes in Payment Transaction Patterns among Young People in Jakarta

Abstract

The presence of E-Wallet in various industrial sectors, both private and government, is a new breakthrough in fintech (financial technology) innovation that allows people to make transaction in buying and selling goods and services more easily. This new technology provides a more transparent electronic payment system. However, until now there are still so many people who have not adopted and used E-Wallet due to their lack of knowledge of this new financial technology. The approach to diffusion of innovation theory is carried out to see the effect of the use E-Wallet fintech on changes in the sale and purchase transaction patterns. The results show that the diffusion of fintech promotional messages through social media and the adaptation to the use of E-Wallet have an effect on changes in buying and selling transaction patterns among young people in Jakarta.