The Influence of Entrepreneur Insight, Market Orientation, Knowledge-Sharing Capabilities, on the Performance and Competitiveness of SMEs in Makassar Indonesia

Fitriany Fitriany, Nurdin Brasit, Idayanti Nursyamsi, Nuraeni Kadir

Abstract


The purpose of this study is to determine the importance of entrepreneurship, market orientation, knowledge sharing capabilities that are combined with the application of innovation and business strategies to measure the performance of food & beverages SMEs using conventional methods and digital marketing in Makassar that will lead to an increase in the competitiveness of the UKM itself through the perspective of consumer culture theory, applicative resource based view theory and technology acceptance models. The research method uses quantitative approach. Data analysis method used is Partial Least Square (PLS). Data analysis test tool uses Smartpls 3.0 software. The results showed directly stated that all variables have a significant and positive influence, as well as indirectly. directly states all variables have a significant and positive effect.


Keywords


Entrepreneurship Insight; Market Orientation; Knowledge-Sharing Capability; SMEs

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DOI: http://dx.doi.org/10.18415/ijmmu.v7i7.1861

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