The Implementation of Employer Branding in Hospitality Industry: A Literature Review

Abstract

Large and sustainable companies are those that can build a strong Employer Branding that holds meaning for their employees, even after they leave the company. However, it is suspected that some hotels still lack a robust employer branding strategy. Through effective employer branding, a company can attract human resources capable of creating a competitive advantage. This study aims to delve deeper into the application of employer branding in the hospitality industry. To this end, a descriptive case study method was applied. In this case study, all findings are described based on theoretical and empirical results. It is expected to provide broader insights to the general public using library research. When a company genuinely cares for its employees and views them as valuable assets to be nurtured, it significantly influences the progress and work performance of its workforce. When employees work with dedication, high enthusiasm, and a sense of belonging toward the company, it has an incredibly positive impact on the company. This is where employer branding becomes crucial for a company in attracting the best talents. When a company successfully implements employer branding, it reaps numerous benefits. They become the first choice and primary destination for job seekers, including fresh graduates and experienced professionals.  The company becomes a magnet for job seekers, eliminating the need for extensive recruitment efforts. As a result, the company avoids the hassle of frequent employee turnover.