The Role of Media Marketing in Determining the Effectiveness of Telecasting

Yulduz Akmalovna Artikova


This article discusses media marketing analysis, which is the main factor in determining the effectiveness of modern television. The analyses are significant in that it includes researches on world–famous shows and the results of competitions determining the rating of television products. Based on the comparative description of results in scientific research, conclusions are made on the direction and content of effective television programs.


Broadcast; Show; Recreation; Ranking; Television; Television Program; Host; Factor; Media Marketing; Audience; Competition

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